One of the most often abused marketing buzzwords in the world refers to how products are made and packaged: “biodegradable.” You can read all over the place how brands are focusing on using biodegradable packaging, making their products with biodegradable materials, or using biodegradable shipping containers.
This is not to say that opting for biodegradable goods is a “bad” thing, or even that all brands are misusing the term—certainly, it’s a better option than non-biodegradable materials. However, the overuse of the phrase can mislead consumers into thinking they are making an environmentally conscious, sustainable choice when they choose “biodegradable.” What this article wants to do is help you understand what biodegradable really means, and how you should think about approaching your decision-making as a consumer–even when you see something being labeled as biodegradable.